Search engine Analysis

Before Claiming or offering anything, We will first try to explain few things.

Educate Yourself

How will we analyze your website and the steps which will be taken by us.

Question 1. What do you mean by Search Engines.
Answer : Search Engines are like directories where the products and services are listed but as these listings are in huge numbers so they are not done in regular formats like first come first served basis but the norms used to make the listings are kept secret and various permutations and combinations are followed whereby a product or service is listed resulting in a precarious situation that even a smallest of company may get a first page priority listing and biggest of corporate find the last of pages. These norms are what a webdesigning company has to understand to get their clients on first of pages but as it requires lot of hardwork and effort so normally websites designed in excellence donot find their way in many search engines.
Question 2. What do you mean by norms followed by various Search Engines ?
Answer : It is not a regular format/procedure by virtue of which various products and services are listed as they are kept secret and changed on regular intervals. While trying to get a priority listing on search engines one has to understand the working of various search engines and that is what is called Analytical study of search engines.
Question 3. What is our Job and how do we help our customers get a priority listings?
Answer : We have devoted lot of time and energy trying to understand the working of various search Engines. Now the webpage designed by any one may be excellent in aesthetics but search engines may not find it to their liking and to make it the way search engines find it to their choice one has to make few modifications and changes for a favourable listing. We under our Search Engine promotion services will not only analyse your webpages but optimize them as per the liking of search engines. This optimization will be done for 5 webpages for charges mentioned on our page listing promotion packages.
Question 4. What are the changes needed to be made to make webpages as per the liking of search engines?
Answer : On any webpage their are few things which need to be made search engine friendly and they are termed as metatags for 'Description', 'title', 'Keywords' etc.
Question 5. What is metatag for 'Description', 'title', 'Keywords' etc.
Answer : So naive of me that I am trying to explain these terms without telling where they are actually found and in which format. Here is a brief explanation of the same.
Every webpage which we see on internet is like a simple page with texts and images but actually computers donot understand that but these pages are first formatted in a particular language which is called 'HTML' and thus understood by the computers to display them in ways which we like, for example the page you are on right now is first coded in HTML language understood by the computer and can be seen by clicking here.
This HTML coding is done to visualize the page in ways we like and to make it search engine friendly the above mentioned codings (metatag for 'Description', 'title', 'Keywords' etc) as termed above are done with best of analysis.

Question 6. What do you mean by Metatags ?
Answer : Meta tags are little lines of code that are placed between the <HEAD> and the </HEAD> tags in your site's HTML code. They are designed to give search engines instructions on what your page is about and how they should treat it. These tags are not displayed to humans visiting your site, but they can be used to influence the way your site appears in the search results.

There are several meta tags that you can add to your pages, but in my opinion the only useful ones are the keywords tag, the description tag and the robots tag. Most others, like the author or distribution tags are not used by the search engines, and I don't recommend using them - you don't want to clutter the top part of your page with useless things, as it can have a negative impact on your ranking.

Let's take a look at the most important meta tags:

Meta tags: The description tag

This tag is very important, since you can use it to encourage people to click on your listing when you are found in a search engine. When your page comes up in the search results, the contents of your META description tag are displayed right below the title of your page. If no description tag is found, the search engine attempts to create a description for you and often fails to describe your page properly.

It's worthwhile to pay some attention to fine-tuning the META description tags you use on your pages. The main reason why you should do so is that the two things that determine whether you'll get people to click on your listing or not are this tag and the title of your page. If you're going to work hard enough to grab a position in the first page of results, you wouldn't want visitors not clicking on your listing just because it looks uninteresting, now would you?

Make your description meta tags short but informative - if you can trim them to less than 13 words and you feel that they can still give enough information to make the user visit your site, you've done well. If your description tag is over 13 words, try to think how you could reduce the amount of words and still say what you want to say.

Why should your description meta tags be so short? Well, usually the search engine only displays a small part of it in the results list, and if the tag contains too many words, the "extra" words are cut off. So a description like:

"Rajiv's homepage! If you visit my site, you'll find a huge amount of information about my favorite food, Veg Pizzas!"

Can look like:

"Rajiv's homepage! If you visit my site, you'll find a huge amount..."

If the user is looking for information about Veg Pizzas, he probably won't visit Rajiv's site even if it has a high ranking on the result list, because the user doesn't see that it's contains a huge amount of information about Veg Pizzas. For this reason, try to place the relevant stuff near the beginning of the description and the blabber to the end (or just cut the latter right off). If Rajiv used

"Information on Veg Pizzas, my favorite food. If you'll visit my site, called 'Rajivs homepage', you'll find a huge amount of interesting stuff related to them."

as his description, he'd be better off than in the first example. He'd still have a description that is too long, but if the search engine decided to cut it, people would still see it as relevant to Veg Pizzas from the first four words and visit. It would be even better if Rajiv could just lose the uninteresting stuff after the first sentence, since this would raise the weight of the phrase 'Veg Pizzas' in his tag, earning a (very small) boost in his ranking from the search engine.

Notice that of the major search engines, Google (supplies secondary results to Yahoo's search) doesn't support the description tag.

Meta tags: The keywords tag

OK, now you've learned what the META description is about and how you can use it to your advantage. Let's move on to the next tag on our list, the keywords tag. This is what it looks like:

The keywords tag contains words and phrases the creator of the page considers to be relevant to the document. These words can be separated by commas, spaces or both - the method of separation makes little difference. This tag is not shown to the people arriving to your site, nor do the search engines display it in their results, but many search engines do read the keywords tag and give a slight boost to the page's ranking for the words that are mentioned in it.

Generally, you should only include words and phrases that are mentioned on your page and you shouldn't use any word more than three times in your keywords tag. The optimal size for this tag is around 10 words or less, as you do not want to dilute your important keywords and phrases with obscure words. All of the words you put in your keywords tag should be relevant to the document; don't add "mp3" to your keywords if your article about endangered wolves just happens to mention that you listened to a mp3 while creating the page.

Previously, in the stone age of search engines (1998 or so), the keywords tag was a very important part of a successful search engine optimization effort. Nowadays, its effect has been reduced by the appearance more sophisticated search engine algorithms. I'd still use this tag on my pages, but I wouldn't fuss too much about it - a good META keywords tag can give you a small boost in many engines, but its weight is minimal compared to other page elements.

As you have seen from the above, creating the META keywords and the META description tag is relatively easy.

Meta tags: The robots tag

The third tag we will cover is the META robots tag. It, just like the keywords tag, is never shown to the human visitors. The META robots tag is a simple instruction to any search engine spiders on how to treat the page. It looks like this:

The word 'parameters' should be replaced with commands to the spider. The available commands are INDEX and FOLLOW, and their negative counterparts, NOINDEX and NOFOLLOW. The INDEX statement instructs the spider to add the page to the search engine's index and the FOLLOW statement encourages the spider to follow any links it finds on the page. As you might have guessed, the NOINDEX tells the spider not to add the page to the index and the NOFOLLOW instructs the spider not to follow any links on the page.

Although most spiders automatically assume that any pages they come across can be indexed and links from them can be followed, it might be a good idea to add a robots tag with the index and follow statements just in case:

However, like the META keywords tag, this is nothing to get all worked up about - you'll usually do fine without a robots tag, it's just a safety measure. As you have noticed from the above, the robots tag can also be used to prevent the indexing of a page. However, when doing so, remember that not all spiders support the META robots tag; you should also add a robots.txt file that forbids the spider to index the page to be on the safe side.

How will we analyze your website and the steps which will be taken by us.

We will ask you to provide us with 5 different keywords/phrases with which you wish to get listed in different search engines.

We will than look for the sites which occupy position 1 to 10 in different search engines as per the keywords suggested by you.

We will make a detailed study of the statistics if already existing with you for the website in question so that we can concentrate more on those keywords by virtue of which you are found by different people.

Here is a DEMO of analysis made by us for a sample site http://delhi-tourism.com .
We will make a similar analysis of your website and give you a report in PDF format of analysis
for 5 search engines namely 'Google.com','Altavista.com','Alltheweb.com','MSN' and 'Lycos'.
(You can also specify any 5 search engines of your choice.)
We will document how your website is listed in 5 of the above mentioned search engines and
its ranking in comparison to 10 other websites related to your industry and Finally checking
why these other websites are listed/ranked on number 1 to 10.